Commonwealth Bank100 followers139 jobs

Senior Marketing Manager, CommSec

SeniorFull-timeHybridSydney NSW, AustraliaPosted 3 weeks agoVerified 3 weeks ago
Pending fitX of Y criteria met

About the job

The job is about leading the CommSec marketing strategy and serving as a strategic partner to the CommSec leadership team. This position plays a crucial role in driving brand awareness, customer engagement, and market share growth through integrated marketing initiatives. The team thrives on collaboration, creativity, and a commitment to excellence, ensuring that all marketing activities align with business objectives.

Meet the team

About the company

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You'll be responsible for

🚀

Leading marketing strategy

Leading and evolving the CommSec marketing strategy to drive brand awareness, consideration, preference, acquisition and customer engagement.
🗣️

Building brand messaging

Continuing to build the CommSec brand by developing and refining its messaging architecture, ensuring a clear and compelling narrative that differentiates CommSec in the market and resonates with target audiences.
📊

Driving market share growth

Driving market share growth by identifying and prioritising growth audiences, developing insight-led marketing strategies and creating compelling narratives for CommSec’s products and services.

Key criteria

📈

Integrated marketing strategy experience

Extensive experience leading integrated marketing strategies across multiple disciplines.

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🌟

Brand management expertise

Proven experience in developing brand strategy and messaging frameworks.

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📊

Insight-driven decision-making

Demonstrated ability to translate data into actionable marketing strategies.

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4 criteria for this job
Integrated marketing strategy experience
Extensive experience leading integrated marketing strategies across multiple disciplines.

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Brand management expertise
Proven experience in developing brand strategy and messaging frameworks.

View

Insight-driven decision-making
Demonstrated ability to translate data into actionable marketing strategies.

View

Stakeholder management skills
Exceptional skills in aligning senior leaders around shared goals.

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