THE ICONIC94 followers4 jobs

Senior Manager, Marketing Effectiveness & Analytics - 12 Month Max Term Contract

SeniorFull-timeHybridSydney NSW, AustraliaMarketingStrategy and analysisPosted 1 day ago
Meet Monique and the team
Think you're a good fit?See what the hiring team are looking for

About the job

As a Senior Manager in Marketing Effectiveness & Analytics at THE ICONIC, you will play a pivotal role in measuring marketing impact and shaping investment strategies. This position is crucial for connecting marketing performance with customer behavior, leading to informed commercial recommendations. The team thrives on collaboration, innovation, and a shared commitment to making data-led decisions that enhance customer experiences.

You'll be responsible for

🚀

Leading marketing effectiveness

Lead THE ICONIC’s marketing effectiveness and analytics agenda, shaping smarter investment decisions across performance, brand and customer growth.
📈

Owning customer behaviour analytics

Own customer behaviour and cohort analytics across acquisition, retention, loyalty, repeat purchase and customer lifetime value.
💰

Optimising marketing spend

Optimise marketing spend and budget planning to improve ROI, acquisition efficiency and overall business return.

Key criteria

📊

Marketing effectiveness experience

Proven track record in marketing effectiveness and analytics.

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📈

Customer analytics capability

Experience with acquisition, retention, and customer lifetime value analysis.

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🔍

Understanding of marketing measurement

Deep knowledge of MMM, incrementality testing, and attribution frameworks.

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Meet the team

About the company

View your fit

5 criteria for this job
Marketing effectiveness experience
Proven track record in marketing effectiveness and analytics.

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Customer analytics capability
Experience with acquisition, retention, and customer lifetime value analysis.

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Understanding of marketing measurement
Deep knowledge of MMM, incrementality testing, and attribution frameworks.

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Stakeholder leadership skills
Experience partnering with senior leaders across various functions.

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Budget optimization experience
Proven ability to optimize marketing spend for improved ROI.

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