The Senior Marketing Manager for Mobile and MBB Retention plays a crucial role in the Lifecycle Management team, focusing on developing and executing data-driven strategies to retain customers and revenue. This position is vital for reducing churn, protecting revenue, and enhancing customer lifetime value. The team thrives on adaptability and collaboration, embracing change as they work together to achieve their goals.
You'll be responsible for
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Developing retention strategies
Develop and implement proactive and reactive retention strategies and campaigns for the Mobile and MBB consumer base.🔄
Monitoring churn
Daily monitoring of Mobile and MBB churn, track market conditions and recognise patterns that can influence disconnections.🤝
Collaborating with teams
Cross-functional collaboration with various teams to prioritise the approval and presentation of retention offers to customers at risk.Skills you'll need
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Data-driven marketing
Strong background in data-driven marketing with a demonstrated record of extracting meaningful data and using insights to support decisions to improve customer retention.📈
Data analysis and visualization
Strong data analysis, data visualization, and presentation skills to effectively communicate insights and recommendations to key stakeholders.🤝
Stakeholder management
Excellent communication and stakeholder management skills to collaborate effectively across teams.View more