TPG Telecom18 jobs

Senior Marketing Manager - Postpaid Retention

SeniorFull-timeHybridSydney NSW, AustraliaDataMarketingCustomer successPosted 1 month ago
View your fit0 of 9 criteria met

About the job

The Senior Marketing Manager for Mobile and MBB Retention plays a crucial role in the Lifecycle Management team, focusing on developing and executing data-driven strategies to retain customers and revenue. This position is vital for reducing churn, protecting revenue, and enhancing customer lifetime value. The team thrives on adaptability and collaboration, embracing change as they work together to achieve their goals.

You'll be responsible for

📅

Developing retention strategies

Develop and implement proactive and reactive retention strategies and campaigns for the Mobile and MBB consumer base.
🔄

Monitoring churn

Daily monitoring of Mobile and MBB churn, track market conditions and recognise patterns that can influence disconnections.
🤝

Collaborating with teams

Cross-functional collaboration with various teams to prioritise the approval and presentation of retention offers to customers at risk.

Skills you'll need

📊

Data-driven marketing

Strong background in data-driven marketing with a demonstrated record of extracting meaningful data and using insights to support decisions to improve customer retention.
📈

Data analysis and visualization

Strong data analysis, data visualization, and presentation skills to effectively communicate insights and recommendations to key stakeholders.
🤝

Stakeholder management

Excellent communication and stakeholder management skills to collaborate effectively across teams.
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Meet the team

About the company

View your fit

0 of 5 criteria met
Data-driven marketing experience
Proven background in leveraging data to enhance customer retention.

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Experience with propensity models
Demonstrated experience using models to predict and reduce churn.

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Stakeholder management skills
Strong ability to communicate insights to key stakeholders.

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End-to-end campaign management
Proven track record of managing campaigns for positive results.

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Innovative problem-solving
Strategic thinker with a knack for creative solutions.

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