Senior Marketing Manager Victoria
About the job
This job is about leading the marketing efforts for For Purpose Aged Care Australia, a purpose-led organisation focused on growth and brand transformation. The impact of this position is significant, as it drives occupancy, digital engagement, and community connections across their Homes. The team values collaboration and strategic thinking, working closely with executive leaders and operational teams to achieve measurable outcomes.
You'll be responsible for
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Leading marketing initiatives
Leading enterprise-wide marketing initiatives aligned to strategic priorities to grow occupancy and brand awareness.🛠️
Executing marketing strategies
Developing and executing national marketing strategies that build and maintain a consistent brand across all Homes.🌐
Overseeing digital presence
Overseeing digital presence, SEO/SEM, paid campaigns, and content performance metrics to ensure measurable results.Key criteria
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National marketing strategy experience
Demonstrated experience leading national marketing strategies, ideally in aged care.View
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Brand development expertise
Proven success in driving brand recognition and awareness across multiple sites.View
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Data-driven decision-making
Strong capability in using data to inform marketing strategies and outcomes.View
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