About the job
As a Senior Product Marketing Manager at UpGuard, you will play a crucial role in driving the evolution and growth of our innovative platform. This job is all about empowering organizations to manage their cyber risk effectively, and your insights will help shape the future of our products. Collaboration is key here, as you will partner with various teams to create impactful marketing strategies and campaigns.
You'll be responsible for
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Conducting market research
Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growthđ§Š
Defining product positioning
Be the expert on UpGuardâs products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personasđ
Planning product launches
Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer successKey criteria
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4+ years in B2B SaaS product marketing
Proven experience driving product marketing strategies in a SaaS environment.View
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Market research and competitive analysis skills
Ability to identify trends and opportunities through thorough research.View
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Strong communication and messaging expertise
Experience crafting compelling value propositions and user personas.View
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