Senior Product Marketing Manager, Perform
Meet Annalise and the team
About the job
Join Culture Amp on an exciting journey to make a better world of work! As the world’s leading employee experience platform, Culture Amp empowers companies to transform employee engagement and drive performance management. The team thrives on collaboration and innovation, creating a supportive environment where everyone can contribute to impactful solutions.
You'll be responsible for
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Owning end-to-end GTM strategy
Own end-to-end GTM strategy and execution across the Performance suite - from positioning and messaging through launch, adoption, retention, and expansion.🎯
Developing sharp positioning
Develop sharp, buyer-relevant positioning for HR and People leaders, and feature-level value narratives that land with managers and individual contributors.📚
Building a connected story
Build a connected story across performance, goals, development, 1-1s, and effectiveness - products bought as a suite but adopted sequentially.Key criteria
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Product marketing experience
Several years of experience in B2B SaaS product marketing.View
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Messaging skills
Proven ability to create buyer-relevant narratives.View
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Cross-functional collaboration
Demonstrated experience managing GTM across multiple teams.View
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