About the job
This job is about defining and advancing the Conversion Rate Optimisation (CRO) roadmap for the MYOB website. By identifying and prioritising conversion opportunities, you will play a crucial role in helping businesses thrive. The team values collaboration and data-driven decision-making, ensuring that every member contributes to the success of the business.
You'll be responsible for
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Leading the CRO roadmap
Lead the Conversion Rate Optimisation roadmap for MYOB.com, identifying and prioritising conversion opportunities.🤝
Collaborating with cross-functional teams
Collaborate and partner with cross-functional team members to identify and size opportunities to increase website conversion rates.📊
Analysing data
Use GA4 and other analytics tools to analyse funnels, journeys, traffic sources and behaviours to identify bottlenecks and friction points on MYOB.com.Key criteria
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Proven experience in CRO
Hands-on experience optimizing B2B/B2C websites for conversions.View
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Advanced Google Analytics 4 proficiency
Expertise in using GA4 for data analysis and insights.View
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Data-driven insights generation
Ability to translate complex data into actionable business recommendations.View
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