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Growth Marketing Lead, North America (12 Month Fixed Term Contract)

Mid levelSeniorFull-timeOfficeSydney NSW, AustraliaPosted 2 months agoVerified 1 week ago
Pending fitX of Y criteria met

About the job

This job is about driving business impact as a Growth Marketing Lead for North America, focusing on strategy, execution, and optimization of regional growth levers through paid digital channels. The role emphasizes collaboration with various teams to shape campaigns and strategies that lead to scaled user and revenue growth. The team values a dynamic work environment where creativity and analytical thinking come together to achieve remarkable results.

Meet the team

About the company

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You'll be responsible for

📊

Owning regional growth strategy

Translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS.
💸

Managing paid media budget

Overseeing a multi-million dollar paid media budget with accountability for results, running monthly investment optimizations and making smart trade-offs across channels.
🚀

Driving creative strategy

Collaborating with creative strategists to ensure high creative velocity and that learnings are codified and acted on.

Key criteria

📈

5+ years in performance or growth marketing

Experience driving significant business outcomes with large budgets.

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🎥

Depth in paid social and video

Hands-on expertise in diagnosing campaign performance issues.

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📊

Comfort with measurement methodologies

Ability to navigate and make decisions amidst conflicting data.

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5 criteria for this job
5+ years in performance or growth marketing
Experience driving significant business outcomes with large budgets.

View

Depth in paid social and video
Hands-on expertise in diagnosing campaign performance issues.

View

Comfort with measurement methodologies
Ability to navigate and make decisions amidst conflicting data.

View

Experience designing growth experiments
Proven track record of using A/B tests to inform decisions.

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Multi-market campaign management
Experience adapting strategies across different geographies.

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