About the job
This job is about driving business impact as a Growth Marketing Lead for North America, focusing on strategy, execution, and optimization of regional growth levers through paid digital channels. The role emphasizes collaboration with various teams to shape campaigns and strategies that lead to scaled user and revenue growth. The team values a dynamic work environment where creativity and analytical thinking come together to achieve remarkable results.
You'll be responsible for
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Owning regional growth strategy
Translating business objectives into channel mix, audience priorities, moments, and investment decisions that deliver measurable impact on MAU, revenue, and ROAS.💸
Managing paid media budget
Overseeing a multi-million dollar paid media budget with accountability for results, running monthly investment optimizations and making smart trade-offs across channels.🚀
Driving creative strategy
Collaborating with creative strategists to ensure high creative velocity and that learnings are codified and acted on.Key criteria
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5+ years in performance or growth marketing
Experience driving significant business outcomes with large budgets.View
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Depth in paid social and video
Hands-on expertise in diagnosing campaign performance issues.View
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Comfort with measurement methodologies
Ability to navigate and make decisions amidst conflicting data.View
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