WooliesX was formed in 2017 by the Woolworths Group to drive businesses including Everyday Rewards, E-commerce, Digital (incl. the Woolworths app), and more. With a mission to create better customer experiences for a better tomorrow, WooliesX needed fresh minds for ongoing innovation across their businesses.
“Thanks to Hatch, we’ve been able to quickly ramp up the amount of young talent contributing in our teams right now, with potential to pipeline them into full time roles, all without building a formal grad program.”
Hiring goals for WooliesX
- Access Australia’s brightest young talent: bring creative minds onboard to tackle new challenges and build innovative solutions.
- Hire fast and flexibly: use a cost-efficient system that adapts to evolving projects without the overhead of a traditional grad program.
- Build a future-ready pipeline: establish an alternative pathway to nurture early-career talent for ongoing growth across the businesses.

How did they use Hatch?
Only 2 months after launching, WooliesX had Hatch interns working throughout the business.
They hired young talent in less than 3 weeks
WooliesX hired flexible interns on Hatch for their teams in Tech, Marketing, Design and Analytics. They shared team videos in their Hatch roles to attract young talent that matched their mission and values - most roles were filled in less than 3 weeks.
They looked beyond resumes for skills and motivation
Team leaders successfully hired Hatch interns with the skills needed to boost their projects, including Marketing, Software Development, Data Analysis, UX/UI Design, and QA testing. Candidate intro videos also gave managers a better sense of motivation before the interview stage, like this one from our candidate, Aarthi.

They opted for Hatch to handle employment admin and payroll
WooliesX chose not to invest extra time and resources into building an internship or grad program from scratch. Instead, the business used the optional ‘Hire with Hatch’ service, where Hatch acted as the legal employer for interns and took care of admin and payroll. This meant that teams could hit the ground running with their interns, without worrying about headcount.