About the job
The job of Channel Optimisation & Conversion Lead (Digital) at ING is all about transforming the digital banking experience for Australians. This position plays a crucial role in driving digital growth by enhancing sales funnels and creating seamless customer journeys. The team thrives on collaboration, creativity, and a shared commitment to delivering exceptional user experiences.
You'll be responsible for
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Supercharging digital sales funnels
Enhancing conversion rates and reducing friction across priority retail products at speed.đĽď¸
Redesigning apply flows
Creating cleaner, simpler, and more user-friendly application processes across web and app.đ
Leading experimentation agendas
Driving continuous improvement through A/B and multivariant testing to enhance UX and content.Key criteria
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CRO and funnel optimisation expertise
Proven experience in optimising digital sales funnels for conversion.View
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Fluency in analytics and optimisation tools
Experience with Adobe Analytics and testing platforms.View
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Collaboration skills
Demonstrated ability to energise cross-functional teams.View
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