About the job
The CRM Manager (Campaign Manager) at Mable is a vital position that drives impactful marketing strategies within a dynamic healthtech environment. This job is all about creating meaningful change in the care and support sector by developing and executing effective CRM campaigns. Collaboration with internal teams is key to ensuring a seamless customer journey and enhancing conversion rates across various touchpoints.
You'll be responsible for
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Managing the comms promotional calendar
Owning and managing the communications promotional calendar for the business to ensure timely and effective campaigns.🚀
Executing CRM campaigns
Managing the execution, monitoring, and measurement of CRM campaigns to assess their success and impact.⚙️
Optimising campaigns
Using data and feedback to optimise new campaigns and prepare variations for A/B testing.Key criteria
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Comms promotional calendar management
Experience managing a promotional calendar for effective campaign execution.View
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CRM campaign execution
3+ years of hands-on experience executing and optimising CRM campaigns.View
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Marketing automation platforms
Experience with various marketing automation tools, preferably Braze.View
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