Wesfarmers Health1 follower23 jobs

CRM Manager

Mid levelContractHybridMelbourne VIC, AustraliaPosted 1 week agoVerified 1 week ago
Pending fitX of Y criteria met

About the job

Wesfarmers Health is on an exciting journey, and they are looking for an exceptional CRM Manager (B2C) to join the SiSU Health team on an 8-month fixed-term contract. This job is all about shaping and leading customer lifecycle strategies that drive engagement and improve health outcomes. Collaboration and innovation are at the heart of the team’s approach, ensuring a supportive environment for everyone.

Meet the team

About the company

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You'll be responsible for

🚀

Leading the migration

Lead the migration to a new enterprise-level marketing automation and customer engagement platform, ensuring seamless transition, data integrity, and adoption across the business.
🛤️

Designing customer journeys

Design and deliver scalable, data-driven customer journeys and campaigns that drive engagement, improve health outcomes, and support commercial growth.
🔄

Developing lifecycle marketing strategies

Experience developing and executing lifecycle marketing strategies, including onboarding, nurture, re-engagement, and win-back programs.

Key criteria

📊

CRM platform migration experience

Proven experience leading migration to enterprise-level CRM platforms.

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📈

Data-driven marketing expertise

Demonstrated ability to design scalable, data-driven customer journeys.

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✉️

Email campaign development skills

Hands-on experience building and deploying campaigns in Klaviyo or similar.

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5 criteria for this job
CRM platform migration experience
Proven experience leading migration to enterprise-level CRM platforms.

View

Data-driven marketing expertise
Demonstrated ability to design scalable, data-driven customer journeys.

View

Email campaign development skills
Hands-on experience building and deploying campaigns in Klaviyo or similar.

View

Customer segmentation knowledge
Strong understanding of customer data structures and segmentation strategies.

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Lifecycle marketing strategy experience
Experience developing and executing effective lifecycle marketing strategies.

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