About the job
The Customer Acquisition Lead (Digital) at ING plays a pivotal role in shaping strategies that drive meaningful growth. This job is all about leading a dynamic team of performance marketers and SEO specialists to enhance lead generation and optimize conversion journeys. ING fosters a collaborative environment where innovation and continuous improvement are at the forefront, making it an exciting place to grow your career.
You'll be responsible for
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Leading digital acquisition
Lead digital acquisition across paid and owned channels to drive high-quality customer growth.🔄
Optimising conversion journeys
Optimise paid search, affiliates, social and onsite journeys to maximise conversion.⚙️
Implementing performance improvements
Identify and implement opportunities across landing pages, content and flows to improve performance.Key criteria
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Digital performance marketing experience
Deep hands-on experience in SEM, affiliates, and optimisation.View
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Analytical mindset
Exceptional confidence with analytics tools like Adobe and Google Ads.View
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Collaborative leadership
Experience leading cross-functional teams effectively.View
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