Pegasystems
Customer Lifecycle Marketing Leader - Engagement & Retention
SeniorFull-timeHybridMelbourne VIC, AustraliaMarketingCustomer successStrategy and analysisPosted 1 week ago
About the job
The Customer Lifecycle Marketing Leader is a pivotal job within the Marketing Strategy Leadership Team, responsible for leading a team of three to enhance customer retention and loyalty through impactful lifecycle-driven content. This position plays a crucial role in the transformation of customer communication journeys, utilizing innovative technology to engage existing customers with relevant and personalized communications. The team values collaboration, creativity, and continuous optimization, fostering a supportive environment for professional growth and development.
You'll be responsible for
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Leading customer engagement programs
Driving the strategy and delivery of customer engagement and retention programs across digital and direct channels.🛤️
Designing personalized journeys
Creating targeted communications and personalized lifecycle journeys using data and segmentation.🌟
Mentoring the team
Supporting the development and performance goals of a high-performing marketing team.What we're looking for
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Significant senior marketing leadership experience
Proven background in senior marketing roles within regulated industries.View fit
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Expertise in lifecycle marketing and CRM
Strong skills in driving customer retention and engagement.View fit
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Commercial alignment with marketing strategy
Ability to connect marketing efforts with long-term profitability.View fit
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