Maurice Blackburn Lawyers
Digital Copywriter (AI & SEO Optimisation)
Mid levelFull-timeHybridMelbourne VIC, AustraliaMarketingDigital experience consultingContent marketing and copywritingPosted 2 weeks ago
View your fit0 of 9 criteria met
About the job
This job is about joining a passionate marketing team as a digital copywriter, where creativity meets strategy. Your work will play a crucial role in building awareness and trust while generating leads across various digital platforms. The team thrives on collaboration and innovation, always aiming to make a meaningful impact in the lives of clients.
You'll be responsible for
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Creating and optimizing content
Developing content that meets SEO and GEO/AEO standards, ensuring it is structured for AI-driven search and generative tools.📈
Driving demand generation
Boosting enquiry performance through strategic content that resonates with target audiences across digital channels.🔍
Researching industry trends
Conducting audits of existing content and generating fresh ideas that align with AI search behaviour to keep content relevant and engaging.What we're looking for
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5+ years copywriting experience
Proven background in creating compelling digital content.View fit
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SEO and GEO/AEO knowledge
Strong understanding of search optimization principles.View fit
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Experience with structured data
Familiarity with schema markup and AI search behavior.View fit
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