Country Road Group14 jobs

Digital Marketing Manager - Country Road Group - 12 month Fixed Term Contract

Mid levelContractHybridMelbourne VIC, AustraliaMarketingStrategy and analysisDigital experience consultingPosted 1 day ago
View your fit0 of 9 criteria met

About the job

Join a dynamic team as a Digital Marketing Manager on a 12-month fixed-term contract, where you will lead digital marketing efforts across a diverse House of Brands. This position is pivotal in driving sustainable growth and enhancing customer lifetime value through a multi-channel, performance-led strategy. Collaboration is key, as you will work closely with various teams to deliver impactful campaigns that resonate with customers.

You'll be responsible for

📊

Managing digital marketing strategy

Own and manage the digital marketing strategy across Paid Search, Paid Social, Display, Affiliates, SEO, CRM and onsite optimisation, overseeing campaign execution and budget to deliver revenue growth and measurable results.
🎯

Translating brand objectives

Translate brand objectives and commercial targets into clear, actionable digital activation plans across the full customer funnel.
🔄

Driving continuous improvement

Drive continuous improvement through testing, insights and analytics, using learnings to optimise performance marketing and scale what works.

Skills you'll need

📈

Digital marketing strategy

Extensive experience in digital marketing, with deep expertise in full-funnel strategy and multi-channel campaigns within a retail or consumer-led environment.
📊

Data analysis

Strong capability in tracking, analysing and reporting on KPIs, including reach, impressions, engagement, loyalty sign-ups and conversions.
💰

Campaign management

Proven success managing multi-million-dollar budgets, optimising spend across channels to achieve discovery, engagement and performance objectives.
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Meet the team

About the company

View your fit

0 of 5 criteria met
Extensive digital marketing experience
Proven background in full-funnel strategy and multi-channel campaigns.

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Budget management expertise
Experience managing multi-million-dollar budgets for optimal performance.

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Analytical skills with KPIs
Strong capability in tracking and reporting on key performance indicators.

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Proficiency in marketing technology
Hands-on experience with tools like Google Analytics and Adobe Analytics.

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Strong collaboration skills
Ability to work cross-functionally and drive outcomes in fast-paced settings.

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