Country Road Group14 jobs

Digital Marketing Manager - Country Road

Mid levelFull-timeHybridMelbourne VIC, AustraliaMarketingCustomer successDigital experience consultingPosted 4 days ago
View your fit0 of 9 criteria met

About the job

The Digital Marketing Manager will lead the digital marketing efforts for the Country Road brand, focusing on customer acquisition, conversion, reactivation, and retention. This position is crucial for driving sustainable growth and enhancing customer lifetime value. The team thrives in a fast-paced, collaborative environment, where problem-solving and results are at the forefront of their journey.

You'll be responsible for

📊

Managing digital marketing strategy

Own and manage the digital marketing strategy for Paid Search, Paid Social, Display, Affiliates, SEO, CRM, and onsite optimisation, overseeing campaign execution and budget to deliver measurable results and revenue growth.
🤝

Collaborating with teams

Collaborate with Brand Marketing and Customer & Digital teams to deliver targeted, performance-driven campaigns that support loyalty and engagement goals.
🔄

Driving continuous improvement

Drive continuous improvement through testing, insights, and analytics to inform decision-making and scale performance marketing efforts.

Skills you'll need

📈

Digital marketing expertise

Extensive experience in full-funnel strategy and multi-channel campaigns that drive brand awareness, engagement, and performance in a retail environment.
🔍

Analytical skills

Strong ability to interpret marketing data, extract actionable insights, and inform channel optimisation and decision-making.
🤝

Leadership skills

Demonstrated ability to foster teamwork, promote knowledge sharing, and drive cross-functional collaboration.
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Meet the team

About the company

View your fit

0 of 5 criteria met
Extensive digital marketing experience
Demonstrated experience in full-funnel strategy and multi-channel campaigns.

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Proven budget management skills
Experience managing a multi-million-dollar budget for strategic objectives.

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Strong analytical skills
Ability to interpret marketing data and extract actionable insights.

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Collaborative mindset
Experience working cross-functionally with diverse teams.

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Data-driven mindset
Proficient in A/B testing and optimization techniques for campaign performance.

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