The Digital Marketing Manager job at ShopBack is an exciting opportunity to lead customer acquisition in New Zealand, driving strategic growth in a fast-paced environment. This position is crucial for scaling operations and enhancing connections between brands and consumers. The team thrives on collaboration, creativity, and a solutions-first attitude, making it a vibrant place to grow and make an impact.
You'll be responsible for
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Scaling customer acquisition
Champion performance marketing in New Zealand, scaling acquisition across multiple channels with the support of our in-house marketing tech and performance media team๐ฃ
Managing campaigns
Own high-impact campaigns & our Refer-a-Friend programme to drive user growth, collaborating closely with the ANZ Campaigns & CRM team๐
Budget oversight
Take ownership of the NZ acquisition marketing budget, ensuring resources are allocated efficiently for maximum impactSkills you'll need
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Performance marketing
Champion performance marketing in New Zealand, scaling acquisition across multiple channels with the support of our in-house marketing tech and performance media team๐
Data analysis
Data literate, able to use insights to drive optimisations and inform decisions๐จ
Creative strategy
Lead paid social content strategy - generate and test ideas, brief graphic designers/creators, and optimise to maximise efficiency and conversionView more