About the job
The Regional Marketing Director job at Airwallex is an exciting opportunity to lead marketing efforts across Singapore and Southeast Asia. This role is crucial for driving brand awareness, customer acquisition, and revenue growth in the region. The Marketing team is passionate about innovative strategies and data-driven insights, working collaboratively to tell the Airwallex story and support the company's growth.
You'll be responsible for
📈
Developing comprehensive B2B marketing strategies
Develop and implement comprehensive B2B marketing strategies that encompass brand building, demand generation, and customer engagement across multiple channels. Surface and champion customer insights that enrich our understanding of our target audience, and craft a value proposition that resonates with key segments.🎯
Leading integrated marketing campaigns
Lead the creation and execution of integrated marketing campaigns, including digital marketing, events, content marketing, SEO, ABM, and performance marketing, to drive measurable business outcomes.🚀
Driving scalable demand generation campaigns
Drive scalable demand generation campaigns to deliver user growth via performance marketing, SEO, influencers, and more.Key criteria
📈
15+ years of B2B marketing experience
Extensive background in technology or fintech sectors.View
👥
Team management experience
Proven ability to build and lead high-performing teams.View
🌏
Familiarity with Southeast Asian markets
Understanding of cultural nuances and market dynamics.View
View more
