Director of Customer Marketing ANZ
About the job
The Director of Customer Marketing is a pivotal job that shapes the ANZ customer marketing strategy. This position is all about driving customer retention, engagement, and advocacy through compelling communication strategies. Collaboration with customer success, support, and product teams is key to maximizing customer lifetime value and fostering brand loyalty.
You'll be responsible for
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Developing and executing customer marketing strategy
Develop and execute a comprehensive customer marketing strategy for the allocated region, focused on driving customer MQLs and pipeline.📧
Overseeing customer communications
Oversee all customer communications, including email campaigns, newsletters, in-app messaging, and applicable customer webinars to ensure clear and consistent messaging.🌟
Driving customer evangelism programs
Drive customer evangelism programs for the region by identifying and nurturing customer advocates, creating case studies, testimonials, and managing customer referral programs.Key criteria
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Interpersonal skills
Strong ability to influence and build relationships with stakeholders.View
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Lifecycle marketing expertise
Deep understanding of customer retention, expansion, and engagement strategies.View
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Marketing automation proficiency
Experience with platforms like Marketo and HubSpot for campaign management.View
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