Linktree10 followers7 jobs

Growth Marketing Lead, Paid Media

SeniorFull-timeHybridMelbourne VIC, AustraliaMarketingPosted 1 month agoVerified 1 month ago
Pending fitX of Y criteria met

About the job

This job is all about driving Linktree's paid media acquisition strategy, focusing on SEM. As a senior strategist, you will play a crucial role in making data-driven budget decisions and scaling our SEM efforts with confidence. The Growth Marketing team thrives on collaboration and innovation, working together to achieve remarkable results.

Meet the team

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Think you're a good fit?See what the hiring team are looking for

You'll be responsible for

🚀

Owning SEM media buying

Directly manage and scale Linktree’s SEM program across various platforms.
📊

Allocating cross-channel budgets

Make high-level decisions on budget allocations, ensuring optimal use of resources.
📈

Overseeing paid media measurement

Lead the measurement strategy at a channel level and manage relationships with partners.

Key criteria

📈

6–8+ years in growth marketing

Proven experience in growth or performance marketing at scale.

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🔍

Hands-on Google Ads expertise

Demonstrated ability to build and scale SEM programs.

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📊

Fluency in measurement and attribution

Understanding of incrementality and causal data for budget decisions.

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A meaningful career starts with a match

View your fit

5 criteria for this job
6–8+ years in growth marketing
Proven experience in growth or performance marketing at scale.

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Hands-on Google Ads expertise
Demonstrated ability to build and scale SEM programs.

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Fluency in measurement and attribution
Understanding of incrementality and causal data for budget decisions.

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Strong financial acumen
Experience in budget conversations linking performance to outcomes.

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Experience managing strategic partnerships
Background in managing relationships with major platforms like Google.

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