About the job
This job is all about driving Linktree's paid media acquisition strategy, focusing on SEM. As a senior strategist, you will play a crucial role in making data-driven budget decisions and scaling our SEM efforts with confidence. The Growth Marketing team thrives on collaboration and innovation, working together to achieve remarkable results.
You'll be responsible for
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Owning SEM media buying
Directly manage and scale Linktree’s SEM program across various platforms.📊
Allocating cross-channel budgets
Make high-level decisions on budget allocations, ensuring optimal use of resources.📈
Overseeing paid media measurement
Lead the measurement strategy at a channel level and manage relationships with partners.Key criteria
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6–8+ years in growth marketing
Proven experience in growth or performance marketing at scale.View
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Hands-on Google Ads expertise
Demonstrated ability to build and scale SEM programs.View
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Fluency in measurement and attribution
Understanding of incrementality and causal data for budget decisions.View
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