About the job
The Marketing Growth Lead at MONEYME is a pivotal job focused on driving growth through innovative marketing strategies. This role is all about unlocking new opportunities and optimizing existing channels to enhance customer acquisition and retention. Collaboration is key, as the team works closely with various stakeholders to ensure marketing efforts translate into real commercial outcomes.
You'll be responsible for
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Unlocking growth
Owning the strategy and performance of paid media, SEO, content, organic social, partnerships, and affiliates to unlock growth across the direct channel.π¬
Managing CRM and lifecycle marketing
Leading the CRM and lifecycle strategy across email, push, in-app, and SMS, leveraging Braze as the core platform.π―
Leading growth campaigns
Managing, coaching, and developing the Marketing Executive to deliver growth campaigns and product launches across the direct channel.Key criteria
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Growth marketing experience
Significant experience driving customer acquisition and revenue growthView
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CRO program expertise
Hands-on experience running structured experimentation for conversion optimizationView
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CRM and lifecycle marketing skills
Deep experience with CRM platforms like Braze for customer engagementView
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