Head of Loyalty
About the job
The Head of Loyalty at Harris Farm is an exciting opportunity to lead the relaunch of a loyalty program that genuinely connects with customers. This job is all about enhancing customer experiences and driving meaningful engagement through strategic initiatives. Collaboration with various teams is key, as you will work closely with Marketing, Buying, Ecomm, Store Ops, and IT to ensure the loyalty program thrives.
You'll be responsible for
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Relaunching the loyalty program
Owning the relaunch of the loyalty program, coordinating go-live activity across stores, marketing and ecomm with clear timelines and accountabilities.đ§
Driving customer engagement
Owning the CRM strategy, segmentation, personalisation, lifecycle journeys and retention campaigns across email, app and in-store.đ°
Managing loyalty P&L
Owning the loyalty P&L, tracking program costs, member economics and commercial return against agreed targets.Key criteria
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Loyalty program experience
Demonstrated experience managing loyalty programs across CRM, analytics, and compliance.View
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Team management experience
Experience managing and growing a small team effectively.View
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CRM platform proficiency
Hands-on experience with CRM platforms and customer data tools.View
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