Lifecycle Marketing Specialist (Home Internet)
About the job
The Lifecycle Marketing Executive – Home Internet plays a crucial role in delivering high-quality, data-driven marketing campaigns that enhance the customer experience for home internet users. This position is all about making customers feel valued and ensuring they receive the best service possible. Collaboration with a dynamic team across marketing, product, analytics, and customer care is key, fostering a hands-on, learn-by-doing environment that thrives on attention to detail and a positive mindset.
You'll be responsible for
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Building retention plans
Help build a retention plan for early and mid-life customers across Vodafone, TPG, and iiNet internet services.📅
Maintaining campaign calendar
Keep an up-to-date campaign calendar of key moments, sends, and follow-ups.✉️
Drafting messages
Draft clear, friendly messages (email, SMS, push, in-app) and get the right approvals.Key criteria
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1–2 years of data-driven marketing experience
Experience in marketing, CLM, or customer communications is essential.View
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Excellent communication skills
Ability to draft clear, friendly messages across various channels.View
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Proven project management skills
Experience managing multiple projects independently and effectively.View
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