SafetyCulture30 followers14 jobs

Customer Lifecycle Marketing Executive

JuniorMid levelFull-timeHybridSydney NSW, AustraliaMarketingCustomer successPosted 2 months agoVerified 2 months ago
Pending fitX of Y criteria met

About the job

The Customer Lifecycle Marketing Executive job at SafetyCulture is all about driving product adoption and feature awareness through compelling lifecycle communications. This position offers a fantastic opportunity to make a significant impact in one of Australia's fastest-growing technology companies. The Marketing Operations team values collaboration, creativity, and data-driven decision-making, creating an environment where everyone can thrive and contribute to the company's mission.

Meet the team

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Think you're a good fit?See what the hiring team are looking for

You'll be responsible for

📣

Developing communication strategies

Partnering with Product Marketing to develop and execute communications strategies (email programs, webinars etc) that translate product roadmap updates, feature launches, migrations and deprecations into clear, customer-focused narratives to drive product adoption.
🚀

Launching product campaigns

You'll be hands-on with the tools and improving processes by leveraging AI to build, coordinate and launch product campaigns across various channels such as email, in-app, and push notifications, using best-in-class marketing technology tools.
🔍

Analyzing performance

Analyse the performance and impact of programs on Amplitude, HEX and Tableau, identifying new opportunities and developing key insights to improve future campaigns.

Key criteria

📈

Experience in lifecycle marketing

Demonstrated experience creating and launching communications at scale.

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✍️

Outstanding writing skills

Proven ability to draft compelling content for email and in-app campaigns.

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🔍

Data-driven decision-making

Experience analysing data to inform marketing strategies and customer segmentation.

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A meaningful career starts with a match

View your fit

5 criteria for this job
Experience in lifecycle marketing
Demonstrated experience creating and launching communications at scale.

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Outstanding writing skills
Proven ability to draft compelling content for email and in-app campaigns.

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Data-driven decision-making
Experience analysing data to inform marketing strategies and customer segmentation.

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Adaptability to diverse markets
Versatile in tailoring marketing tactics for various geographies and personas.

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Familiarity with marketing tools
Experience with email platforms like Customer.io and basic HTML knowledge.

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