Customer Lifecycle Marketing Executive
About the job
The Customer Lifecycle Marketing Executive job at SafetyCulture is all about driving product adoption and feature awareness through compelling lifecycle communications. This position offers a fantastic opportunity to make a significant impact in one of Australia's fastest-growing technology companies. The Marketing Operations team values collaboration, creativity, and data-driven decision-making, creating an environment where everyone can thrive and contribute to the company's mission.
You'll be responsible for
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Developing communication strategies
Partnering with Product Marketing to develop and execute communications strategies (email programs, webinars etc) that translate product roadmap updates, feature launches, migrations and deprecations into clear, customer-focused narratives to drive product adoption.đ
Launching product campaigns
You'll be hands-on with the tools and improving processes by leveraging AI to build, coordinate and launch product campaigns across various channels such as email, in-app, and push notifications, using best-in-class marketing technology tools.đ
Analyzing performance
Analyse the performance and impact of programs on Amplitude, HEX and Tableau, identifying new opportunities and developing key insights to improve future campaigns.Key criteria
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Experience in lifecycle marketing
Demonstrated experience creating and launching communications at scale.View
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Outstanding writing skills
Proven ability to draft compelling content for email and in-app campaigns.View
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Data-driven decision-making
Experience analysing data to inform marketing strategies and customer segmentation.View
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