Martech Specialist
About the job
The Martech Specialist at Heidi plays a crucial role in powering the operational engine of the company. This job is all about ensuring that marketing and sales technology systems run smoothly, allowing clinicians to focus on what matters most: their patients. The team thrives on collaboration, innovation, and a shared commitment to making a global impact in healthcare.
You'll be responsible for
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Administering MarTech systems
Help administer and maintain Heidi’s marketing technology ecosystem, ensuring data integrity and synchronization between systems.📉
Tracking performance
Track and analyse funnel and campaign performance, using data to refine strategies and improve conversion efficiency.📝
Collaborating with teams
Work closely with Marketing, Sales, and GTM teams to ensure smooth lead processing and document workflows for consistency.Key criteria
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2+ years in marketing operations
Experience in B2B or SaaS environments is essential.View
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Proficiency with CRM tools
Hands-on experience with HubSpot, Salesforce, or Marketo.View
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Campaign management experience
Experience running and optimizing multi-channel campaigns.View
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