TPG Telecom8 followers16 jobs

Paid Programmatic Media Lead

Mid levelSeniorFull-timeHybridSydney NSW, AustraliaMarketingMedia and communicationsPosted 2 months agoVerified 2 months ago
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About the job

As the Paid Programmatic Media Lead at TPG Telecom, you will take charge of the programmatic media strategy, driving performance and innovation across various channels. This role is pivotal in shaping how one of Australia’s leading telcos connects with millions of customers. Collaboration with marketing, analytics, creative, and product teams is key to staying ahead in a fast-evolving landscape.

You'll be responsible for

🗺️

Developing programmatic strategy

Creating the overarching programmatic strategy across display, online video, native, audio, and emerging channels.
⚙️

Overseeing campaign management

Managing end-to-end setup and optimization of campaigns within DSPs like DV360 and Amazon.
📊

Implementing measurement practices

Establishing best measurement practices across channels and overseeing reporting.

Key criteria

📊

8+ years in programmatic media

Proven experience in programmatic media, in-house or agency.

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🖥️

Hands-on DSP experience

Experience with key Demand-Side Platforms like DV360 and Amazon.

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🎯

Audience strategy expertise

Strong understanding of audience targeting and measurement techniques.

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Meet the team

About the company

View your fit

5 criteria for this job
8+ years in programmatic media
Proven experience in programmatic media, in-house or agency.

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Hands-on DSP experience
Experience with key Demand-Side Platforms like DV360 and Amazon.

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Audience strategy expertise
Strong understanding of audience targeting and measurement techniques.

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Campaign management skills
Experience overseeing end-to-end campaign setup and optimization.

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Data and analytics leadership
Ability to develop measurement practices across channels.

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