Paid Programmatic Media Lead
About the job
As the Paid Programmatic Media Lead at TPG Telecom, you will take charge of the programmatic media strategy, driving performance and innovation across various channels. This role is pivotal in shaping how one of Australia’s leading telcos connects with millions of customers. Collaboration with marketing, analytics, creative, and product teams is key to staying ahead in a fast-evolving landscape.
You'll be responsible for
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Developing programmatic strategy
Creating the overarching programmatic strategy across display, online video, native, audio, and emerging channels.⚙️
Overseeing campaign management
Managing end-to-end setup and optimization of campaigns within DSPs like DV360 and Amazon.📊
Implementing measurement practices
Establishing best measurement practices across channels and overseeing reporting.Key criteria
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8+ years in programmatic media
Proven experience in programmatic media, in-house or agency.View
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Hands-on DSP experience
Experience with key Demand-Side Platforms like DV360 and Amazon.View
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Audience strategy expertise
Strong understanding of audience targeting and measurement techniques.View
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