Paid Social Media Lead
About the job
As a Paid Social Media Lead at TPG Telecom, you will take charge of crafting and executing high-impact paid social campaigns across platforms like Meta, TikTok, and LinkedIn. This job is pivotal in driving measurable business outcomes and fostering collaboration among marketing, media, and creative teams. The team thrives on innovation, accountability, and a shared commitment to creating meaningful connections.
You'll be responsible for
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Developing paid social strategy
Creating and owning the paid social strategy across key platforms like Meta, TikTok, and LinkedIn.🚀
Overseeing campaign execution
Managing end-to-end campaign setup, including audience targeting and budget allocation.📊
Reporting and analytics
Providing insights and recommendations based on campaign performance data.Key criteria
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8+ years of paid social campaign experience
Proven experience managing impactful paid social campaigns in-house or agency.View
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Deep technical knowledge of Ad Managers
Expertise in Ad Managers and at least one additional platform.View
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Strong analytical skills
Ability to interpret data and craft compelling performance narratives.View
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