The Performance Marketing Specialist at Aspire Early Education & Kindergarten is a vital position focused on driving performance through data-driven strategies. This job is all about managing paid campaigns, fixing tracking issues, and uncovering insights that lead to increased enquiries and enrolments. The team thrives in a supportive and collaborative environment, working closely with senior leadership to shape the future of Aspire’s digital ecosystem.
You'll be responsible for
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Managing paid campaigns
Overseeing and optimising paid campaigns to drive qualified leads and improve results.🔗
Building tracking discipline
Establishing and enforcing UTM and tracking discipline across all campaigns to ensure accurate data collection.📊
Reporting on outcomes
Reporting weekly and monthly on key outcomes such as cost per lead, lead quality, and occupancy impact.Skills you'll need
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Digital marketing experience
5+ years in digital marketing, ideally in multi-site, property, education, or franchise sectors.🛠️
Technical knowledge of GA4 and Tag Manager
Deep technical knowledge of GA4, Tag Manager, and Data Studio/Looker/Tableau is essential.🎯
Campaign accountability and optimisation
Proven success in linking marketing data to real commercial outcomes, with strengths in campaign accountability and optimisation.View more