Suncorp Group5 followers97 jobs

Digital Marketing Performance Analytics Lead

Mid levelFull-timeHybridSydney NSW, AustraliaDataInformation technologyMarketingPosted 4 days ago
View your fit0 of 9 criteria met

About the job

The Digital Marketing Performance Analytics Lead is a pivotal job that focuses on embedding a performance-driven culture within the Digital and Customer Marketing team. By ensuring performance metrics are visible and aligned with targets, this job drives actionable insights that shape growth and retention strategies across various channels. Collaboration and a supportive environment are key, as the team works together to enhance customer engagement and optimize marketing strategies.

You'll be responsible for

📈

Monitoring and analysing performance

Monitor and analyse growth and retention marketing performance across email and SMS channels, delivering timely and accurate reporting.
🔍

Delivering actionable insights

Deliver actionable insights to influence growth and retention marketing strategies.
👩‍🏫

Coaching team members

Coach team members on campaign performance, segmentation, and self-service analytics.

Skills you'll need

📊

Marketing analytics

Proven experience in marketing analytics, digital analytics, or a closely related discipline.
☁️

Salesforce Marketing Cloud

Advanced proficiency and/or Certification in Salesforce Marketing Cloud is mandatory.
💻

SQL (BigQuery)

Strong SQL capability for audience extraction and campaign analysis.
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Meet the team

About the company

View your fit

0 of 5 criteria met
Marketing analytics experience
Proven experience in marketing analytics or digital analytics.

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Email and SMS channel expertise
Hands-on experience with customer 1-1 channel data.

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Salesforce Marketing Cloud proficiency
Advanced skills or certification in Salesforce Marketing Cloud.

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SQL capability
Strong SQL (BigQuery) skills for audience extraction.

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Experimental design experience
Experience with A/B testing and optimization strategies.

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