Suncorp Group5 followers97 jobs

Digital Marketing Performance Analytics Lead

Mid levelFull-timeHybridMelbourne VIC, AustraliaDataInformation technologyMarketingPosted 4 days ago
View your fit0 of 9 criteria met

About the job

The Digital Marketing Performance Analytics Lead position is all about shaping the future of customer engagement through data-driven marketing. This job plays a crucial role in embedding a performance-driven culture within the Digital and Customer Marketing team, ensuring that performance metrics are visible and actionable. Collaboration and innovation are at the heart of how the team works, creating an environment where insights lead to impactful strategies.

You'll be responsible for

📊

Monitoring and analysing performance

Monitor and analyse growth and retention marketing performance across email and SMS channels, delivering timely and accurate reporting.
💡

Delivering actionable insights

Deliver actionable insights to influence growth and retention marketing strategies.
🔍

Leading test-and-learn initiatives

Lead structured test-and-learn initiatives to optimise engagement, conversion, and lifecycle performance.

Skills you'll need

📊

Salesforce Marketing Cloud

Advanced proficiency and/or Certification in Salesforce Marketing Cloud is mandatory for this job.
💻

SQL (BigQuery)

Strong SQL capability for audience extraction and campaign analysis is essential.
📧

Email and SMS marketing

Advanced skills in email and SMS marketing are crucial for driving customer engagement.
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Meet the team

About the company

View your fit

0 of 5 criteria met
Proven experience in marketing analytics
Demonstrated background in marketing or digital analytics.

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Hands-on experience with email and SMS data
Experience managing customer data across 1-1 channels.

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Advanced proficiency in Salesforce Marketing Cloud
Certification in Salesforce Marketing Cloud is mandatory.

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Strong SQL skills for data analysis
Proficient in SQL (BigQuery) for audience extraction.

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Experience in experimental design
Background in A/B testing and optimization strategies.

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