Suncorp Group5 followers97 jobs

Digital Marketing Performance Analytics Lead

Mid levelFull-timeHybridSydney NSW, AustraliaDataMarketingDigital experience consultingPosted 4 days ago
View your fit0 of 9 criteria met

About the job

The Digital Marketing Performance Analytics Lead position is all about shaping the future of customer engagement through data-driven marketing. This job plays a vital role in embedding a performance-driven culture within the Digital and Customer Marketing team, ensuring that performance metrics are visible and aligned with targets. Collaboration and innovation are at the heart of how the team works, creating an environment where insights drive growth and retention strategies.

You'll be responsible for

📈

Monitoring and analysing performance

Monitor and analyse growth and retention marketing performance across email and SMS channels, delivering timely and accurate reporting.
💡

Delivering actionable insights

Deliver actionable insights to influence growth and retention marketing strategies.
👩‍🏫

Coaching team members

Coach team members on campaign performance, segmentation, and self-service analytics.

Skills you'll need

📊

Salesforce Marketing Cloud

Advanced proficiency and/or Certification in Salesforce Marketing Cloud is mandatory for this job.
🔍

Data analysis

Strong SQL (BigQuery) capability for audience extraction and campaign analysis is essential.
📧

Email and SMS marketing

Advanced skills in email and SMS marketing are crucial for driving customer engagement.
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Meet the team

About the company

View your fit

0 of 5 criteria met
Marketing analytics experience
Proven experience in marketing analytics or digital analytics.

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Email and SMS channel expertise
Hands-on experience with customer 1-1 channel data.

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Salesforce Marketing Cloud proficiency
Advanced skills or certification in Salesforce Marketing Cloud.

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SQL capability for analysis
Strong SQL (BigQuery) skills for audience extraction.

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Experimental design experience
Experience with A/B testing and optimization strategies.

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