Suncorp Group5 followers97 jobs

Digital Marketing Performance Analytics Lead

Mid levelFull-timeHybridBrisbane QLD, AustraliaDataInformation technologyMarketingPosted 4 days ago
View your fit0 of 9 criteria met

About the job

The Digital Marketing Performance Analytics Lead is a pivotal job that focuses on embedding a performance-driven culture within the Digital and Customer Marketing team. By ensuring performance metrics are visible and aligned with targets, this job drives actionable insights that shape growth and retention strategies across various channels. Collaboration and a supportive team environment are key aspects of how the team operates, fostering a culture of continuous improvement and innovation.

You'll be responsible for

📈

Monitoring and analysing performance

Monitor and analyse growth and retention marketing performance across email and SMS channels, delivering timely and accurate reporting.
🔍

Delivering actionable insights

Deliver actionable insights to influence growth and retention marketing strategies, identifying growth opportunities and churn risks.
👩‍🏫

Coaching team members

Coach team members on campaign performance, segmentation, and self-service analytics to enhance their skills.

Skills you'll need

📊

Salesforce Marketing Cloud

Advanced proficiency and/or Certification in Salesforce Marketing Cloud is mandatory for this job.
🗄️

SQL (BigQuery)

Strong SQL capability for audience extraction and campaign analysis is essential.
📧

Email and SMS Marketing

Advanced skills in email and SMS marketing are crucial for driving customer engagement.
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Meet the team

About the company

View your fit

0 of 5 criteria met
Experience in marketing analytics
Proven experience in marketing analytics or digital analytics.

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Hands-on experience with email and SMS data
Experience managing customer 1-1 channel data for campaigns.

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Advanced proficiency in Salesforce Marketing Cloud
Certification in Salesforce Marketing Cloud is mandatory.

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Strong SQL skills for data analysis
Capability in SQL (BigQuery) for audience extraction.

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Expertise in experimental design
Experience with A/B testing and optimization strategies.

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