Senior Manager - Business Marketing
About the job
This job is about leading integrated marketing for the Small Business segment within Business Bank. It plays a crucial role in shaping customer-centric strategies that drive engagement and growth, while ensuring alignment with business objectives and regulatory requirements. The team values collaboration, creativity, and a commitment to delivering exceptional customer experiences.
You'll be responsible for
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Developing marketing initiatives
Own the development and refinement of key marketing initiatives aligned with strategic direction and focusing on the pursuit of creative excellence.đ
Leading customer value propositions
Lead the development of customer value propositions and campaigns that are insights-led and drive engagement.đ
Preparing marketing strategies
Prepare and present marketing strategy, plans and results for approval to senior stakeholders.Key criteria
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8+ years in integrated marketing
Proven experience in B2B/B2C marketing leadership.View
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Data-driven marketing acumen
Strong ability to analyze data for strategic insights.View
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Stakeholder leadership skills
Experience influencing and aligning diverse stakeholders.View
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