Senior Marketing Manager - EDB Acquisitions & Onboarding
About the job
The Senior Marketing Manager for Everyday Banking Acquisition and Go To Market is a pivotal position responsible for driving end-to-end acquisition and marketing strategies for CommBank’s Everyday Banking portfolio. This job plays a crucial role in shaping customer-centric marketing outcomes while collaborating with various internal teams to deliver impactful campaigns. The team thrives on creativity, data-driven insights, and a commitment to continuous improvement, making it an exciting opportunity for those passionate about marketing.
You'll be responsible for
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Developing marketing programs
Using your understanding of business objectives, performance targets, customer insights, competitor activity and market conditions to develop and deliver marketing and communication programs that achieve Everyday Banking growth goals.🚀
Leading acquisition strategies
Owning and leading Everyday Banking acquisition and go-to-market strategies across integrated marketing channels, driving customer consideration, acquisition and measurable business performance.⚖️
Managing compliance and risk
Proactively managing regulatory, compliance and reputational risk across acquisition and go-to-market activity, ensuring all campaigns meet financial services standards and approval requirements.Key criteria
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Experience in ATL creative strategy
Proven depth in above-the-line marketing strategy and execution.View
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Paid media strategy expertise
Demonstrated experience in digital and performance-led marketing.View
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Analytical and project management skills
Ability to translate data into actionable insights for optimization.View
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