Deakin University3 followers15 jobs

Consultant, Marketing Automation

Mid levelFull-timeHybridBurwood VIC 3125, AustraliaPosted 7 hours agoVerified 3 days ago
Pending fitX of Y criteria met

About the job

The Consultant, Marketing Automation job at Deakin is all about leading the design and delivery of data-driven automated engagement strategies that enhance the prospective student journey. This pivotal position focuses on building personalised campaigns that truly make a difference. The team thrives on collaboration, working closely with creative, recruitment, data, and analytics teams to ensure messaging aligns perfectly with targeted audiences.

Meet the team

About the company

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You'll be responsible for

🧩

Analysing complex issues

Analysing complex issues and negotiating effective solutions with stakeholders.
🚀

Leading initiatives

Leading initiatives and driving improvement in processes and practices.
🔒

Maintaining data integrity

Maintaining data integrity and compliance.

Key criteria

📊

Data-driven marketing experience

Proven experience designing automated, data-driven marketing programs.

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🌐

Salesforce Marketing Cloud expertise

Demonstrated experience with Salesforce Marketing Cloud, including Journey Builder.

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📈

Lifecycle journey design

Experience in executing strategic lifecycle journeys with measurable impact.

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Think you're a good fit?See what the hiring team are looking for

View your fit

5 criteria for this job
Data-driven marketing experience
Proven experience designing automated, data-driven marketing programs.

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Salesforce Marketing Cloud expertise
Demonstrated experience with Salesforce Marketing Cloud, including Journey Builder.

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Lifecycle journey design
Experience in executing strategic lifecycle journeys with measurable impact.

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CRM data understanding
Strong understanding of CRM data structures and lead scoring.

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HTML and SQL knowledge
Working knowledge of HTML and SQL for content customization.

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A meaningful career starts with a match

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