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Customer Acquisition Manager (Digital)

Mid levelSeniorFull-timeHybridSydney NSW, AustraliaPosted 22 hours agoVerified 3 days ago
Pending fitX of Y criteria met

About the job

The Customer Acquisition Manager (Digital) at ING plays a pivotal role in driving customer growth across market-leading banking products. This exciting opportunity allows a commercially-minded digital marketing professional to make a tangible impact by identifying new growth opportunities and improving funnel performance. The team thrives on collaboration, ensuring that marketing, digital, product, and analytics work seamlessly together to create exceptional customer experiences.

Meet the team

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You'll be responsible for

📊

Owning and optimising acquisition strategy

Own and optimise the end-to-end digital acquisition funnel across paid, owned and earned channels, driving customer growth and conversion outcomes.
🤝

Partnering with teams

Partner with Performance Marketing, SEO, CRO, Content, Product and Analytics teams to deliver seamless campaigns and customer journeys.
📈

Analysing performance data

Analyse acquisition and funnel performance data, turning insights into actionable recommendations that improve results.

Key criteria

📈

Digital acquisition experience

6–8+ years in digital acquisition or growth marketing.

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🔍

SEO and SEM expertise

Strong knowledge of SEO and SEM strategies for growth.

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📊

Data analysis skills

Proven ability to analyse data for actionable insights.

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A meaningful career starts with a match

Apply on ING
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Think you're a good fit?See what the hiring team are looking for

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5 criteria for this job
Digital acquisition experience
6–8+ years in digital acquisition or growth marketing.

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SEO and SEM expertise
Strong knowledge of SEO and SEM strategies for growth.

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Data analysis skills
Proven ability to analyse data for actionable insights.

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Stakeholder management
Experience aligning and coordinating cross-functional teams.

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Digital marketing tools proficiency
Hands-on experience with digital marketing and analytics platforms.

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