About the job
The Customer Retention Specialist at TABtouch is all about enhancing customer engagement and retention through innovative strategies and targeted campaigns. This job plays a crucial role in shaping how customers interact with the TAB and TABtouch ecosystem, ensuring a thrilling and safe experience. Collaboration and continuous improvement are at the heart of the team’s culture, making it an exciting opportunity to make a real impact.
You'll be responsible for
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Supporting customer engagement
Supporting the design and execution of segmented customer lifecycle strategies to drive retention and loyalty outcomes.📅
Delivering targeted campaigns
Planning and delivering targeted CRM campaigns aligned to key events and the racing and wagering calendar.✅
Ensuring compliance
Ensuring all CRM activity complies with brand standards, Responsible Wagering obligations, and regulatory requirements.Key criteria
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Customer engagement and retention experience
Demonstrated experience in customer engagement and retention strategies.View
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CRM campaign management skills
Proven ability to manage CRM campaign schedules and reporting.View
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Customer segmentation expertise
Strong capability in customer segmentation and targeting.View
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