Digital Marketing Communications Specialist (Marketing Automation)
About the job
The Digital Marketing Communications Specialist at Bendigo Bank plays a vital role in creating empowering user journeys and ensuring effective communication with customers. This job is an exciting opportunity to be part of a team that is innovating in the MarTech space and embracing agile methodologies. Bendigo Bank values collaboration and support, making it a fantastic environment for personal and professional growth.
You'll be responsible for
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Creating user journeys
Instrumental in crafting empowering user journeys to ensure key messages reach customers effectively.🔍
Data analysis
Diving deep into data to scope and refine sources for defining target audiences.📈
Campaign delivery
Partnering with stakeholders to deliver impactful campaigns for various products.Key criteria
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Salesforce Marketing Cloud experience
Demonstrated hands-on experience with Salesforce Marketing Cloud or similar tools.View
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SQL querying knowledge
Strong knowledge of SQL and experience with large data sets.View
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Target audience definition skills
Proven ability to define unique target audiences through data analysis.View
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