Digital Marketing Communications Specialist (Marketing Automation)
About the job
The Digital Marketing Communications Specialist at Bendigo Bank plays a vital role in creating empowering user journeys and delivering impactful campaigns. This position is an exciting opportunity to be part of a team that is innovating in the MarTech space while embracing agile ways of working. Collaboration and support are at the heart of the team, making it a great environment for personal and professional growth.
You'll be responsible for
🛤️
Creating user journeys
Instrumental in crafting empowering user journeys that deliver key messages to customers effectively.🔍
Data analysis
Diving deep into data to scope and refine sources for defining target audiences.📈
Campaign delivery
Partnering with key business stakeholders to deliver impactful campaigns across various products.Key criteria
📊
Salesforce Marketing Cloud experience
Demonstrated hands-on experience with Salesforce Marketing Cloud or similar platforms.View
🔍
SQL querying knowledge
Strong knowledge of SQL querying language for data analysis.View
📈
Data analysis skills
Proven ability to define target audiences through data refinement.View
View more