Digital Marketing Communications Specialist (Marketing Automation)
About the job
The Digital Marketing Communications Specialist at Bendigo Bank plays a vital role in creating empowering user journeys and ensuring key messages reach customers at the right time. This job is an exciting opportunity to be part of a team that is innovating in the MarTech space and embracing agile ways of working. Collaboration and support are at the heart of the team culture, making it a great place to grow and succeed.
You'll be responsible for
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Creating user journeys
Instrumental in creating empowering user journeys to ensure key messages reach customers effectively.📊
Data scoping and refining
Diving deep into data to scope and refine sources for defining target audiences.🚀
Delivering impactful campaigns
Partnering with key business stakeholders to deliver impactful campaigns for various products.Key criteria
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Salesforce Marketing Cloud experience
Demonstrated hands-on experience with Salesforce Marketing Cloud or similar platforms.View
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SQL querying knowledge
Strong knowledge of SQL and experience with large data sets.View
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Target audience definition skills
Proven ability to define unique target audiences through data analysis.View
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