About the job
The Growth Optimisation Manager at ING is all about championing experimentation and driving impactful digital experiences. This job plays a crucial role in transforming how Australians bank, focusing on optimising customer journeys and enhancing conversion rates. The team thrives on collaboration, creativity, and a shared commitment to making banking simpler and more rewarding.
You'll be responsible for
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Optimising digital sales funnels
Diagnosing friction points and delivering A/B and multivariate experiments to enhance user experience.🔧
Leading experimentation
Managing the end-to-end process of design, build, analysis, and translating outcomes into actionable improvements.📉
Generating insights and performance analysis
Using dashboards, attribution data, and behavioural metrics to inform 'next best actions.'Key criteria
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CRO and digital optimisation expertise
Proven experience in conversion rate optimisation and digital strategies.View
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A/B testing experience
Demonstrated experience designing and executing A/B tests.View
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Analytics tools proficiency
Experience with Adobe Analytics and Google Analytics for insights.View
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