Senior Supporter Lifecycle Specialist
About the job
This job is about being a Senior Supporter Lifecycle Specialist at The Salvation Army, where you will shape how supporters engage with the organisation. Your work will drive growth, strengthen loyalty, and maximise long-term donor value, making a real difference in people's lives. The team thrives on collaboration, innovation, and a shared commitment to transforming lives and futures for the better.
You'll be responsible for
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Developing strategies
Developing end-to-end lifecycle and engagement strategies across key audiences, from acquisition through to long-term retention and value growth.🔗
Establishing engagement strategies
Establishing best-in-class omni-channel engagement strategies and journey frameworks that improve conversion and lifetime value.🚀
Leading go-to-market strategies
Leading the development of go-to-market strategies for new products and initiatives, including audience targeting, channel strategy, and core messaging.Key criteria
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Lifecycle and engagement marketing experience
Proven experience in lifecycle, retention, and growth marketing strategies.View
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Supporter journey design expertise
Strong understanding of supporter/customer journey design and engagement strategies.View
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Data-driven strategy translation
Ability to convert insights into actionable strategies for measurable outcomes.View
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