About the job
This job is all about owning the marketing website for Linktree, a platform that attracts over 1.2 billion unique visitors monthly. The Website Experience & Optimisation Lead will play a crucial role in shaping user experiences and driving conversions through strategic experimentation and optimization. The team thrives on collaboration and innovation, ensuring that every decision is backed by data and creativity.
You'll be responsible for
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Owning website experience
Define the roadmap for the marketing website, setting clear goals for each page and journey while continuously improving conversion and engagement.⚙️
Running experimentation program
Conduct a consistent cadence of tests, prioritising high-impact opportunities and making data-driven decisions.📊
Directing campaign and page creation
Define and ship landing pages for campaigns, ensuring a cohesive experience from information architecture to QA.Key criteria
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4+ years in web experience
Demonstrated experience leading web projects in product-led or SaaS companies.View
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Proven conversion rate optimisation skills
Track record of measurable improvements in conversion rates.View
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Hands-on experience with Webflow
Comfortable building and shipping pages independently using Webflow.View
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