About the job
The job of Customer Development Manager at ING is all about shaping how customers engage with the bank from day one. This position plays a crucial role in driving early engagement, lifting product uptake, and deepening ongoing connections. The team thrives on curiosity, collaboration, and innovation, working together to create meaningful experiences that genuinely make a difference.
You'll be responsible for
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Defining campaign strategy
Using customer, market, and competitor insights to define priority segments and shape campaign strategy.🛤️
Building customer journeys
Creating best-in-class personalized customer journeys focused on feature adoption, transactions, and engagement.✏️
Leading creative adjustments
Initiating and leading creative adjustments, including copy optimizations and A/B test variants driven by performance insights.Key criteria
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Customer data and segmentation experience
Experience using customer insights to drive engagement strategies.View
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Background in banking or financial services
Experience in regulated environments is highly valued.View
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Understanding of test-and-learn practices
Knowledge of ROI measurement and data-driven decision making.View
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