About the job
The Customer Engagement Lead at Myer Group plays a pivotal role in shaping customer-centric content and strategies across various brands. This job is all about leveraging data to enhance engagement initiatives and drive commercial success. Collaboration is key, as you will work closely with cross-functional teams to ensure that every campaign resonates with customer preferences and behaviours.
You'll be responsible for
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Leading and executing content strategies
Lead and execute a comprehensive content, audience, and offer strategy that aligns with customer and category objectives.📱
Implementing personalisation programs
Lead and execute the personalisation program of work across eDM, App & SMS.📊
Analysing data for insights
Analyse data and feedback to drive actionable insights and optimise future campaigns.Key criteria
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5-7 years in campaign design and delivery
Proven experience leading successful marketing campaigns.View
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Strong analytical skills
Ability to leverage data for decision-making and impact measurement.View
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Excellent communication and collaboration skills
Track record of leading cross-functional initiatives effectively.View
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