About the job
The Lifecycle Communications Manager at Mable is a vital position that focuses on creating engaging and customer-centric communications across various channels. This role plays a significant part in enhancing customer engagement and retention, ultimately driving better outcomes for individuals in the care and support sector. Mable fosters a dynamic and collaborative team environment where creativity and innovation are encouraged.
You'll be responsible for
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Developing customer-centric copy
Creating clear, engaging, customer-focused communications across all engagement and retention channels, including email, SMS, and digital campaigns.📅
Managing communications calendar
Owning and managing the communications and campaign calendar, ensuring activity is strategically prioritised and aligned to business objectives.📝
Creating product messaging
Leading the development of product positioning and messaging packs that clearly articulate customer value propositions and benefits.Key criteria
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Copywriting experience
5+ years of writing experience with a strong portfolio.View
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Campaign management skills
Experience managing communications and campaign calendars effectively.View
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Lifecycle marketing knowledge
Understanding of customer journeys and lifecycle marketing principles.View
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