TPG Telecom8 followers21 jobs

Lifecycle Marketing Manager - 12 month FTC

Mid levelContractHybridSydney NSW, AustraliaPosted 2 days agoVerified 4 days ago
Pending fitX of Y criteria met

About the job

The Lifecycle Marketing Manager – Service & Engagement plays a crucial role in shaping customer experiences at TPG Telecom. This position focuses on delivering high-quality, data-driven marketing campaigns that keep customers engaged and informed. Collaboration with talented teammates in marketing, product, and analytics is key, fostering a vibrant environment where creativity and strategic thinking thrive.

Meet the team

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You'll be responsible for

📈

Owning CRM strategy

Developing and managing the customer lifecycle journey and engagement plans across the business.
🚀

Delivering marketing campaigns

Designing and executing targeted CRM campaigns in alignment with broader marketing strategies.
📉

Monitoring campaign performance

Analyzing results and providing insights to optimize future marketing efforts and improve KPIs.

Key criteria

📊

Data-driven marketing experience

Proven experience in data-driven marketing strategies and customer lifecycle management.

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🗣️

Strong communication skills

Demonstrated ability to communicate effectively with diverse stakeholders.

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🔍

Analytical thinking skills

Well-developed analytical skills to drive marketing decisions and optimisations.

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5 criteria for this job
Data-driven marketing experience
Proven experience in data-driven marketing strategies and customer lifecycle management.

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Strong communication skills
Demonstrated ability to communicate effectively with diverse stakeholders.

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Analytical thinking skills
Well-developed analytical skills to drive marketing decisions and optimisations.

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Campaign performance monitoring
Experience in monitoring and analysing campaign performance metrics.

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Bachelor’s degree
Bachelor’s degree in Business Administration, Marketing, or related field.

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