Manager - AdTech Delivery
About the job
The Manager â Digital Tagging & Analytics job is an exciting opportunity to join the Marketing and Corporate Affairs team at CommBank. In this role, you will help shape the future of customer engagement through data-driven insights and precision tagging. Collaborating with various teams, you will ensure effective tagging across platforms, enabling smarter decisions and seamless customer journeys. The team values curiosity, collaboration, and continuous learning, creating a supportive environment for professional growth.
You'll be responsible for
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Leading tagging implementation
Lead tagging implementation across key digital assets using GA4 and Campaign Manager 360, connecting journeys to Conversion APIs.đ¤
Collaborating with paid media teams
Collaborate with paid media teams to ensure tagging supports campaign objectives and audience targeting.đ
Maintaining tagging documentation
Maintain and evolve tagging documentation, including data dictionaries, measurement frameworks, and audience strategy maps.Key criteria
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3+ years in digital analytics or ad tech
Demonstrated experience in digital analytics, ad tech, or marketing technology.View
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Experience with Google Analytics 4 and Campaign Manager 360
Proven knowledge of GA4 and Campaign Manager for effective tagging.View
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Strong stakeholder management skills
Ability to translate technical concepts into business language.View
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