About the job
The Customer Development Manager – Onboarding at ING is all about creating meaningful experiences for new customers during their first 90 days. This job is crucial for driving early engagement and ensuring customers feel valued from day one. The team thrives on collaboration and innovation, constantly testing and learning to improve the onboarding journey.
You'll be responsible for
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Defining onboarding segments
Using customer, market and competitor insights to define priority onboarding segments and early lifecycle strategy.🛠️
Building personalised journeys
Building best-in-class, personalised first 90-day journeys focused on salary contribution, mobile app engagement and second/third product uptake.📱
Driving mobile conversion
Driving mobile primary conversion and early customer activation through targeted campaigns and messaging.Key criteria
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Customer data and insights experience
Experience using customer data to build onboarding journeys.View
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Background in banking or regulated environments
Experience in banking, financial services, or similar sectors.View
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Test-and-learn practices knowledge
Strong understanding of funnel performance and ROI optimisation.View
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